The COVID-19 pandemic has caused significant disruption to b2b markets and businesses in every corner of the world. This has forced many business and marketing leaders back to the drawing board to adapt their strategies in response to shifting buyer behavior and sentiment.
These shifts in business and marketing strategy have accelerated digital transformation among b2b businesses, according to a new report by eMarketer.
The report, featuring the latest data from B2B International’s pandemic tracker and expert analysis from industry leaders, highlights 8 key pivots that b2b businesses have made during the pandemic. These include the increasing reliance on digital touchpoints to engage with customers, as well as shifts to messaging to align with changing customer needs.
To download your copy of the eMarketer best-practice report, click here.