Our latest research on B2B businesses has revealed that understanding customers is a top priority for business leaders in 2021.
Having helped many of the world’s leading B2B brands to deliver superior customer experiences, we know the importance of putting customer insights at the heart of every business decision. We also know that building superior customer experiences starts from the inside. An equal focus on employee engagement and customer loyalty ensures that a customer-first culture is built from within and reflected on the outside.
Since launching our B2B Insights Podcast, we’ve had the privilege of speaking to some of the world’s best CX leaders to give our listeners the very latest insights and tactical takeaways on how to create better B2B customer experiences.
Today we’re revisiting our episode with CX expert Shep Hyken on why customer experience is more important than ever in terms of uncertainty.
In addition to his current role as Chief Amazement Officer at Shepard Presentations, Shep is a New York Times and Wall Street Journal bestselling author and a world-renowned speaker having been inducted into the National Speakers Association Hall of Fame.
Below we’ve summarized the best bits and key takeaways from our discussion with Shep, covering how to create a superior customer experience from the inside out and powerful ideas on how to help your customers in a crisis.
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