Matthew Powell has been announced as the new Vice President and Executive Director, N. America, and will head up B2B International’s Los Angeles office.
Matthew previously served as Managing Director of B2B International’s London office and brings 17 years of experience and expertise in B2B market research and has worked with many large global brands such as Digital Realty, JLL, Zebra Technologies and Tetra Pak.
Julia Doheny, President, B2B International North America, said, “The West Coast accounts for a substantial proportion of our revenue with many key finance and tech clients in the region. We’re delighted to have Matthew’s wealth of experience and expertise to help drive continued growth and success for our clients here in the US.”
Matthew commented; “I’m thrilled to be joining our North America business and look forward to the opportunity to work closely with our clients in the West Coast market.” He added, “It is an exciting time in the B2B space with many companies seeking to strengthen their brand, differentiate the customer experience, or create products and solutions based around a human need. Our strategic insights lie at the intersection of these decisions.”