Brand new B2B International research has revealed what truly makes business decision-makers tick.
As part of our 2019 “State of B2B” Survey, we interviewed 2,000 b2b decision-makers across the US, Europe and China to explore the factors that influence buying decisions and analyze the importance of emotion in driving buyer behavior.
The survey asked respondents who influences their decisions and where they go for information. The survey asked how many suppliers they shortlist, what it takes to get on the shortlist, and how long all of this takes. And, crucially, the survey asked how these suppliers make them feel and what a supplier needs to do to prevail in the final supplier choice.
What did we find out? Remarkably, 56% of the final b2b purchasing decision is based on emotional factors!
This striking finding formed the basis of our brand-new report, entitled Winning With Emotion: How To Become Your Customers’ First-Choice, providing an invaluable guide on how b2b brands can develop a stronger emotional connection with their customers across the entire buyer journey and ultimately win more business.
Download our “State of B2B” Survey today to read the full results and to get your hands on our ultimate guide to becoming your customers’ first-choice.