The value of a correctly executed customer experience program cannot be underestimated. A deeper understanding of your customers helps you to better meet their needs and maintain a competitive advantage. Getting a CX program right, however, is diffic...
Mobile ethnography promises much richer data insights for b2b researchers. It involves asking respondents to use their smartphones to capture videos and photos and take part in discussions while they go about their working day. This gives the researc...
As b2b market researchers we are well known for asking a huge amount of questions. Maybe even too many. We like to be specific and thorough. For example, we want to know what a person purchases, how often, and in what quantities. We want to know what...
This is a question the latest GRIT report aims to find out. The survey asked 2,637 research suppliers and clients to rank a list of 8 skills required from market research graduates on a scale from ‘very unimportant’ to ‘very important’. The m...
Conor Wilcock, Research Director at B2B International, was invited to speak at the Cvent CONNECT event in Las Vegas earlier this week. His talk, entitled Building Lasting Experiences Using Customer Data, discussed data basics such as internal vs exte...
A common assumption is that when businesses buy from other businesses, especially commoditized products and services in b2b markets, that price is the main factor. In data that we’ve collected, this appears not to be the case. Only 20% of b2b custo...
A recent survey by B2B International for the American Institute of Architects (AIA) and its survey sponsor, ConstructConnect, a construction market-research firm, has revealed what architects want most from building product suppliers. The findings we...
The word ‘brand’ is most often associated with the physical representations such as the name, logo, colour schemes and other visible features which provide instant recognition. For example, consumers can easily recognise the swoosh of Nike and th...
Our thirst for information in today’s world is massive, with more than 2.3m Google searches every minute. Finding the answers you need within the 130 trillion individual pages on the web can be a tricky exercise. Our years of experience as b2b mark...
Building a successful and effective customer experience programme is not easy. It is, however, worth the effort as learning more about your customers allows you to better serve them and stay ahead of competitors. To increase the chances of a successf...