The best marketing begins with a focus on segmentation. That is, recognising that different groups of customers have different needs and therefore need to be targeted with a specific marketing plan. Therefore, segmentation is a vital component of any...
Questionnaire design is one of the most difficult tasks in market research. It’s also one of the most important. Below we’ve outlined 7 key steps to writing successful questionnaires: 1. Decide what needs to be found Step 1 is for the researcher ...
Compare research reports today with those that were written 10 years ago. The first thing to notice is that most current research reports are written in PowerPoint rather than word. This means there is more opportunity to be punchy with the text and,...
Product portfolios can’t stand still. Every organisation needs to see a considerable proportion of new products joining its line-up. The problem for many organisations is coming up with new product ideas. While it is possible for ideas to pop into ...
We know that in most cases, customers look at multiple options when looking for a supplier and draw comparisons between them. How does your brand stack up against the competition? To ensure your brand comes out on top, it’s necessary to continually...
Subscription services have rocketed in popularity in the last few years. On the consumer side you have offerings like wine-of-the-month and on the b2b side you have SaaS (software as a service) being offered by companies such as Salesforce. So, how c...
Our latest survey of b2b marketing and research professionals across North America and Europe has revealed the key focal points for business during 2017. Learn about the current challenges and opportunities facing large businesses by taking a look at...
Ask any b2b decision maker how they make a buying decision and they are likely to rattle off a list of key product or service specifications they need, followed by a formal shortlisting process and obtaining feedback from other stakeholders, before a...
Every year in America alone, around 3.5 million people suffer a non-fatal occupational injury or illness (according to the Bureau of Labor Statistics). Data show that up to 40% of all workplace injuries occur to the hand. Such injuries include cuts, ...
When the days get longer and the temperature starts rising, Americans make the most of the weather by heading outside to enjoy food and fun with their friends and family. Yes, we’re talking about the good old backyard BBQ. According to the HPBA (He...