Uber – modestly named after the German word for super, best and above all else – is a company that understands that carving out a niche and exploiting it is key to a successful business. It began aggressively expanding across the US as recently a...
Millennials are those born between the years 1977 and 2000, and represent more than one quarter of the U.S., and are the largest growing generation in today’s workforce. Millennials are quickly becoming the new decision makers. With many Baby Boome...
The Net Promoter Score (NPS) has been tremendously successful in customer research across B2B markets, because it is simple and actionable. Its employee variant – the Employee Net Promoter Score (eNPS) is less known, but just as powerful. Much has ...
Maybe it’s because I live in the b2b marketing world, but I am always drawn to a really good b2b advertisement – to the point where I find myself applauding the creatives aloud! One ad campaign that caught my attention is Grainger’s 2014 ...
If I were to ask you think about the term “environmental sustainability”, what words or images would come to mind? An activist chained to a tree? A ‘cultural revolutionist’ with bongo and daisy chain necklace in hand? A logo of Earth colored ...
Every time you ask Joe what’s most important to him when choosing a supplier he gives the same answer – “it’s price; they’re all the same, price is the only thing to go by”. And yet, when you dig deeper into Joe’s pu...
Since Haver & Boecker acted on our research findings, the company has enjoyed tremendous sales growth of 665% in less than 12 months! In the video below, our Client tells us how customer satisfaction research has led to significant financial ret...
Around 6 in 10 Americans wear eyeglasses or contact lenses. At $35 billion, the market for vision care is huge and spans frames, lenses, contact lenses, eye exams, certain eye surgery, and more. Frames and lenses account for roughly half of the marke...
The Net Promoter Score (NPS) is a powerful metric measuring advocacy to a brand. Positive NPS performance is linked to growth in market share, customer retention and brand promotion. B2B companies with the most efficient growth engines operate at NPS...
“Market research is very much at the core of the company” – Gianni Giacomelli, CMO of Genpact Genpact is a business process services provider which architects the Lean Digital℠ enterprise based on its patented Smart...