Matthew Powell Announced As New VP & Executive Director of North America and Head of the Los Angeles Team
Matthew Powell has been announced as the new Vice President and Executive Director, N. America, and will head up B2B…
B2B Blog
5 Powerful Ideas to Help Your Customers in a Crisis
Our latest research on B2B businesses has revealed that understanding customers is a top priority for business leaders in 2021.…
New Report Identifies 8 Pivots B2B Businesses Have Made During the Pandemic
The COVID-19 pandemic has caused significant disruption to b2b markets and businesses in every corner of the world. This has…
Why Brands Should Not Deprioritize CX When Times Get Tough
While uncertainty often leads to brands hitting pause on activities and campaigns in an attempt to cut costs, there are…
Personalization High on the Agenda for B2B Marketers
A recent B2B International survey of marketing and insights professionals across North America and Europe has found that personalization is…
How the COVID-19 Crisis is Impacting Supply Chains
The COVID-19 pandemic continues to cause unimaginable devastation across the world. Millions of lives have already been affected and the…
Brand Purpose: A New Paradigm For Business Growth
In this time of unprecedented crisis, when the commercial environment has been thrown into flux and the need to…
B2B International Research Explores the Key CX Challenges Faced by B2B Marketers in 2020
Our latest study of 300 b2b marketing and insights has revealed customer experience to be the top overall business challenge…
Employee Retention Is a Major Concern for US Businesses
In our recent research among global HR and Business Managers, we discovered that businesses in the USA are more worried…
3 Ways to Protect Yourself From “Fake” Data
These days we are constantly bombarded by vast amounts of data that can be interpreted (and mis-interpreted) in many different…