Establishing Stronger Emotional Connections
In many of the brand studies we conduct, unprompted word associations with the brands we test are often functional, such…
B2B Blog
The Power of Storytelling in Research
Have you ever had to read a detailed research report full of facts, figures and charts? Do you find it…
Age of the Automated Service
Subscription services are sweeping the globe. Where subscriptions were once limited to magazines, newspapers, and wine of the month clubs,…
4 Critical Success Factors for Ad Effectiveness
Last year the global spend on advertising was $493 billion. This spend increased dramatically from 2015, largely in the U.S.…
Employers Have a Part to Play in the Fight Against the Opioid Epidemic
If you visit the McPherson Square Library in Philadelphia and need to use the restroom, you will have to get…
6 Steps to Developing Effective B2B Personas
Segmentation is vital in marketing. By grouping together people or companies with similar characteristics, their needs can be met much…
It Really Does Pay to Invest In Customer Experience
We’ve long been advocates of the value of investing in customer experience. With more experience in b2b CX research than…
6 Top Tips to Help Get the Most out of B2b Events
Events are one of the most influential b2b marketing activities. They’re also one of the most challenging. Investments in event…
3 Things to Remember When Designing and Implementing a CX Program
Delivering a winning customer experience is not easy. A lot of time and effort needs to go into designing and…
The CVP Effectiveness Test
One of the first considerations in your marketing strategy should be your customer value proposition (CVP). Essentially this is determining…