Customer Experience Research: The 10 Biggest Pitfalls to Avoid
The value of a correctly executed customer experience program cannot be underestimated. A deeper understanding of your customers helps you…
B2B Blog
Why Mobile Ethnography Is Taking off in B2B Market Research
Mobile ethnography promises much richer data insights for b2b researchers. It involves asking respondents to use their smartphones to capture…
What Keeps You Awake at Night?
As b2b market researchers we are well known for asking a huge amount of questions. Maybe even too many. We…
What Will the Researcher of the Future Look Like?
This is a question the latest GRIT report aims to find out. The survey asked 2,637 research suppliers and clients…
Building Lasting Experiences Using Customer Data
Conor Wilcock, Research Director at B2B International, was invited to speak at the Cvent CONNECT event in Las Vegas earlier…
Using Value Marketing to Increase Profits While Keeping Customers Happy
A common assumption is that when businesses buy from other businesses, especially commoditized products and services in b2b markets, that…
Research Reveals What Building Product Suppliers Need to Do to Appeal to Architects
A recent survey by B2B International for the American Institute of Architects (AIA) and its survey sponsor, ConstructConnect, a construction…
Improving Brand Image With the Brand Iceberg
The word ‘brand’ is most often associated with the physical representations such as the name, logo, colour schemes and other…
Improve Your Googling With Our Top Tips Infographic
Our thirst for information in today’s world is massive, with more than 2.3m Google searches every minute. Finding the answers…
The 10 Biggest Mistakes to Avoid in CX Research
Building a successful and effective customer experience programme is not easy. It is, however, worth the effort as learning more…