The Three Main Approaches to Segmentation
The best marketing begins with a focus on segmentation. That is, recognising that different groups of customers have different needs…
B2B Blog
7 Steps to Write Successful Questionnaires
Questionnaire design is one of the most difficult tasks in market research. It’s also one of the most important. Below…
A Picture Is Worth a Thousand Words
Compare research reports today with those that were written 10 years ago. The first thing to notice is that most…
8 Places to Look for New Product Ideas
Product portfolios can’t stand still. Every organisation needs to see a considerable proportion of new products joining its line-up. The…
8 Top Tips for Successful Benchmarking
We know that in most cases, customers look at multiple options when looking for a supplier and draw comparisons between…
5 Key Steps for a Successful Subscription Offering
Subscription services have rocketed in popularity in the last few years. On the consumer side you have offerings like wine-of-the-month…
The Challenges and Opportunities Facing Large Businesses in 2017
Our latest survey of b2b marketing and research professionals across North America and Europe has revealed the key focal points…
How to Map the Thoughts of B2b Decision Makers
Ask any b2b decision maker how they make a buying decision and they are likely to rattle off a list…
Brand Reassurance Matters With Workplace Safety
Every year in America alone, around 3.5 million people suffer a non-fatal occupational injury or illness (according to the Bureau…
A Clear Improvement To The Backyard Barbecue
When the days get longer and the temperature starts rising, Americans make the most of the weather by heading outside…