Uber: Lessons to Be Learned Even by the Big Boys
Uber – modestly named after the German word for super, best and above all else – is a company that…
B2B Blog
The Growing Influence of Millennials in Decision-Making Positions
Millennials are those born between the years 1977 and 2000, and represent more than one quarter of the U.S., and…
eNPS – The Actionable Employee Engagement Metric
The Net Promoter Score (NPS) has been tremendously successful in customer research across B2B markets, because it is simple and…
Now You’re Speaking My Language
Maybe it’s because I live in the b2b marketing world, but I am always drawn to a really good b2b…
Is It Time For The Corporate Hippy?
If I were to ask you think about the term “environmental sustainability”, what words or images would come to mind?…
The Truth Is out There …If We Are Willing to Look Hard Enough
Every time you ask Joe what's most important to him when choosing a supplier he gives the same answer –…
Success Story: Achieving ROI on Research
Since Haver & Boecker acted on our research findings, the company has enjoyed tremendous sales growth of 665% in less…
In Focus: The Market for Eyeglasses
Around 6 in 10 Americans wear eyeglasses or contact lenses. At $35 billion, the market for vision care is huge…
Raising the Bar Through Benchmarking
The Net Promoter Score (NPS) is a powerful metric measuring advocacy to a brand. Positive NPS performance is linked to…
Q&A With Genpact
"Market research is very much at the core of the company" - Gianni Giacomelli, CMO of Genpact Genpact is…