B2B Branding – A Deeper Connection
Brand management in b2b environments is often received with mixed views from corporate leadership. Some executives place it as a…
B2B Blog
Gamification: Playing around with marketing
Humans are hard wired to enjoy games. We start playing from a very early age to entertain and stimulate ourselves…
Making the Most of Segmentation
Segmentation is an essential part of any effective marketing strategy. It can be used to strengthen communication to different audiences…
Leveraging Emotions in B2B Marketing
Emotions play a large part in our decision making, whether we know it or not. In consumer markets, it is…
It Was Right Under My Nose This Whole Time
If you were to stop me in the street and ask “are you interested in economics?” I would at first…
Back To (Virtual) Reality: The Rise Of VR In Market Research
In the age of constant innovation, we as consumers and businesses have the opportunity to experience new technologies all the…
Caution: Customer Loyalty Is Fragile
Time to Plug Gaps in the Customer Experience It is common knowledge that customer loyalty is a cornerstone of a…
Strengthening The Customer Value Proposition
Marketers are constantly challenged to ensure their brand, their product, or their service is the one prospective customers will ultimately…
The Proof Is In The Pudding: Building Case Studies Among Very Early Product Adopters
New product development is a crucial component of future business success. By some estimates 30% of corporate revenues come from…