The education sector has changed considerably in recent years, accelerated by the growth of edtech in particular. From K-12 to higher education, learning centers and professional development, we have international teams of specialist market researchers trained to deliver world-class studies in education.
Explore our education research solutions & case studies:
Assessing the Opportunity | Enhancing the Customer Experience | Building the Brand | Developing the Offer & Pricing
We have been researching education markets for over 20 years, helping educational institutions, learning centers, supplemental education providers, educational technology firms and publishing companies optimize their offering to:
We have surveyed multiple types of establishments across the education sector, including extensive research with audiences of relevance to the following:
Main audiences researched:
Main audiences researched:
Main audiences researched:
Main audiences researched:
Challenge
A large supplemental education provider wanted to understand how to enhance its offering to better meet the needs of different target segments. This resulted in a comprehensive segmentation program to help our client:
Solution
A kick-off workshop ensured buy-in of all stakeholders from the outset, following which focus groups were conducted as a pre-test to the subsequent online survey.
The quantitative research was large in scale and scope, resulting in a robust dataset from which statistical analysis revealed the optimal segmentation solution.
A final workshop assisted our client team in embracing the segmentation and empowered stakeholders to drive action.
Challenge
A major global leadership training and education company required a comprehensive opportunity assessment to inform its growth strategy. The aims of our research program were to:
Solution
The research method comprised the following phases:
Challenge
A multinational provider of educational services, programs, professional training and certifications was looking to understand the student path-to-purchase in their pursuit of the CFA (Chartered Financial Analyst) designation. This included obtaining an understanding of:
Solution
In response to our client’s desire for depth of insight, we conducted focus groups across New York, London and Singapore. This method enabled us to probe for deeper meaning behind responses, along with rich verbatim comments.
Challenge
A well-known edtech company providing hardware and software solutions to predominantly K-12 audiences was looking to understand its perceived brand position in schools / school districts and opportunities to achieve greater differentiation.
The objectives of the brand research study were to:
Solution
Depth telephone interviews were conducted upfront for exploratory insights and to inform the design of the subsequent online survey.
The quantitative phase comprised a structured survey with a robust sample size, enabling confidence in numbers and deep dives into key segments.
Challenge
A leading industry association was looking to develop its text and data mining solution for academic institutions and corporate accounts. A voice of the customer program was designed to inform the product development roadmap, including:
Solution
We carried out depth telephone interviews with a range of roles that specify and/or use the tool (such as faculty, students, scientists and researchers), as well as subject matter experts across publishing organizations. The research findings assisted our client in transitioning from a product-first mentality to a user-centric design and experience focus.
Challenge
A cloud-solutions provider serving high schools and higher education required pricing research to streamline its pricing structures and enhance its pricing model. This included:
Solution
We carried out a telephone survey and leveraged statistical techniques to determine the optimal price that would deliver increased revenues, along with drivers analysis to inform the evolution of the value proposition.
