The Internet of Things (IoT) is a buzzword that’s been on everyone’s lips for some time. Its popularity has rocketed in recent years as advancements in technology mean more and more of its applications are hitting the mainstream. Put simply, the ...
We’ve long been advocates of the value of investing in customer experience. With more experience in b2b CX research than any other research company, we’ve seen first-hand the greater financial returns and long-term customer loyalty that results f ...
Events are one of the most influential b2b marketing activities. They’re also one of the most challenging. Investments in event marketing can quickly rack up and it is up to marketers to prove the investment is worth it. At B2B International we’v ...
This is a question the latest GRIT report aims to find out. The survey asked 2,637 research suppliers and clients to rank a list of 8 skills required from market research graduates on a scale from ‘very unimportant’ to ‘very important’. The m ...