Calculating market size is vital if your company has ambitions to grow within its current market or expand into new markets. Without this knowledge, it’s difficult to know where your brand stands relative to competitors in your market, and whether there is potential in the market for increasing sales and market share.
So, whether you want to plan where to expand your sales, launch new products or services, enter a new market or develop a marketing strategy for a targeted audience, an understanding of your market share is the crucial starting point.
To find out how you can calculate your market size, check out our infographic below.