Our latest research on B2B businesses has revealed that understanding customers is a top priority for business leaders in 2021. Having helped many of the world’s leading B2B brands to deliver superior customer experiences, we know the importance of ...
While uncertainty often leads to brands hitting pause on activities and campaigns in an attempt to cut costs, there are certain programs which should remain untouched. One of these is customer experience research and tracking studies. In fact, with c ...
Our latest study of 300 b2b marketing and insights has revealed customer experience to be the top overall business challenge for 2020. The findings of the research, featured this week in MarketingProfs, show that 54% of b2b marketers cite “customer ...
The Internet of Things (IoT) is a buzzword that’s been on everyone’s lips for some time. Its popularity has rocketed in recent years as advancements in technology mean more and more of its applications are hitting the mainstream. Put simply, the ...
We’ve long been advocates of the value of investing in customer experience. With more experience in b2b CX research than any other research company, we’ve seen first-hand the greater financial returns and long-term customer loyalty that results f ...
Delivering a winning customer experience is not easy. A lot of time and effort needs to go into designing and implementing a program that sits at the very heart of an organisation and informs every action that is taken. The rewards of getting such a ...
One of the first considerations in your marketing strategy should be your customer value proposition (CVP). Essentially this is determining the factors that your customers place the most value on when it comes to your products and services. Building ...
The value of a correctly executed customer experience program cannot be underestimated. A deeper understanding of your customers helps you to better meet their needs and maintain a competitive advantage. Getting a CX program right, however, is diffic ...
Conor Wilcock, Research Director at B2B International, was invited to speak at the Cvent CONNECT event in Las Vegas earlier this week. His talk, entitled Building Lasting Experiences Using Customer Data, discussed data basics such as internal vs exte ...
Building a successful and effective customer experience programme is not easy. It is, however, worth the effort as learning more about your customers allows you to better serve them and stay ahead of competitors. To increase the chances of a successf ...