Segmentation is vital in marketing. By grouping together people or companies with similar characteristics, their needs can be met much more efficiently. It’s important to bear in mind, however, that segments are essentially bodies of people and it ...
The best marketing begins with a focus on segmentation. That is, recognising that different groups of customers have different needs and therefore need to be targeted with a specific marketing plan. Therefore, segmentation is a vital component of any ...
Segmentation is an essential part of any effective marketing strategy. It can be used to strengthen communication to different audiences which in turn increases interest in a particular product, brand, or organization. Communication tailored specif ...